Carlos Santana to get Lifetime Achievement Award

Written by Michael Vass

Thinking of most latin music stars, and really entertainers in almost any genre of music you wish, Santana stands out in a class of his own. So it’s no surprise that Carlos Santana will be receiving a Lifetime Achievement Award at the Latin Music Awards tonight.

Carlos Santana is one of those few entertainers that has withstood the test of time. His music is as popular today as when he started back in the 1960’s. Not only does he have a host of classics, but he is still creating new songs that new generations of fans are being introduced to.

Not too bad for a 61 year old Mexican, who rose up from washing dishes for a living. He is a violinist (learned at 8), one of the top all-time greatest guitarists, and a cross-over artist before such a term existed.

The influences that helped Santana create the unique sound that has endured for 4 decades? BB King, John Lee Hooker, and Jimi Hendrix. 23 albums, 8 platnium or multi-platnium, 7 gold, 9 solo albums, 6 top ten singles (just in the U.S.), and 8 Grammy Awards. And his music sounds like this since 1969

(This got his band their first record contract – no shock there)

So again I say it’s no surprise that Santana is getting a Lifetime Award. He deserves it. Congratulations.

Amazon Launches Latin Music Store

Amazon launched its revamped Latin music store last week. The store will carry almost 140,000 titles categorized into Latin Pop, Latin Rock, Regional Mexican, Tropical, Urban, World, Latin Children’s, Latin Christian and Latin Music.

The store will also feature video from artists including Camila, Kumbia Kings All Starz, RBD and Flex. The store carries music from many of the major music labels.